Crocs launches festive campaign with Vedang Raina, Rasha Thadani

Crocs, the global footwear brand has launched its festive campaign titled ‘Share the Joy’ with Bollywood actors Vedang Raina and Rasha Thadani.

The campaign will also feature Gen-Z influencers like Riya Kohli, Pratiksha Shetty, and Joan Rai who will be seen endorsing Crocs and Jibbitz charms.

Commenting on the campaign, Yann Le Bozec, marketing vice president of Crocs in a statement said, “The festive season is such a special time in India- a wonderful celebration and an incredible expression of people’s joy, individuality, and connection. With our ‘Share the Joy’ campaign, we’re pushing the boundaries of festive fashion by encouraging audiences to playfully experiment, elevate and embrace their authentic style with Crocs.”

“Our goal is to show how versatile Crocs can be, adding instant style and comfort to any outfit. With the addition of our Jibbitz charms, we aim to inspire others to create their own vibrant looks while capturing the true spirit of celebration and self-expression,” he added.

The campaign conceptualised by Kulfi Collective will be promoted across social, digital, retail and e-commerce channels.