Converse names Harsh Varrdhan Kapoor and Khushi Kapoor as India brand ambassadors

Global footwear and lifestyle brand Converse has named Bollywood celebrities Harsh Varrdhan Kapoor and Khushi Kapoor as its new brand ambassadors for the Indian market as the label prepares to open its first exclusive brand outlet in the country.

“A veritable sneakerhead and a long-time Converse loyalist himself, Harsh Varrdhan Kapoor perfectly embodies the brand’s core ideology of self-expression,” announced the brand in a press release. “His experimental sartorial game pushes the boundaries of fashion and is often elevated by a pair of cool kicks as he effortlessly mirrors the brand’s celebration of originality. Meanwhile, Khushi Kapoor, who brings a striking sense of individuality through her fashion choices, often steers away from conventional and formulaic styles to establish a voice of her own, be it on the red carpet or at the cinema. With a loyal fan following and a pulse on what’s cool, Khushi’s dynamic personality aligns with Converse’s intention of capturing the zeitgeist.”
 
Actors Harsh Varrdhan Kapoor and Khushi Kapoor will bring their youthful energy to the label’s India operations and highlight the brand’s focus on creativity. Converse will open its first India flagship store on Mumbai’s Linking Road to forge deeper offline connections with Indian shoppers.
 
With over 115 years of brand history, Converse is part of the business Nike Inc. The brand aims to create expressive and individual footwear and clothing and aligns itself with youth culture across the world.