Colors by Rupa launches Dry Fit collection with new campaign

Colors by Rupa, an athleisure wear brand by Rupa & Company has launched its Dry Fit collection with a new campaign ‘Wear your energy’.

The brand claims that its new collection is made with advanced polyester, elastane & mesh panels to offer stretchability, breathability, and a lightweight feel.

The collection includes a range of items for both men and women, such as round neck t-shirts, polo t-shirts, tank tops, leggings, track pants, joggers, and shorts.

Commenting on the launch, Mukesh Agarwal, director at Rupa & Company in a statement said, “Dry Fit collection from Colors by Rupa blends innovative design with vibrant aesthetics to meet the evolving needs of today’s dynamic consumers. We are confident that this collection will inspire people to embrace both functionality and leisure with unmatched style.”

The Dry Fit collection is available at leading retail outlets and online platforms like Amazon, Live Colors, and the Rupa online store.