Beauty brand Colorbar Cosmetics is celebrating 20 years in business in India and has rolled out a month-long campaign to engage shoppers. The business also harnessed partnerships and technology to launch its first CGI campaign.
Colorbar Cosmetics launched a CGI video on its Instagram page to showcase its activities and create “digital magic,” the brand announced in a press release. The brand also celebrated its 20th birthday by joining forces with Lifestyle Asia to run an exclusive giveaway and with The Word Magazine to present a visual series of special editions of its products in vibrant packaging.
“Colorbar’s journey began with a vision far beyond just creating a makeup brand- it was about opening a gateway to a world of magic and wonder,” said Colorbar Cosmetics’ founder and managing director Samir Krishan Modi in a press release. “I have always believed that magic may not be seen or touched, but it can certainly be felt. This force, much like a spell, has the power to transform, inspire, and create wonders. As we celebrate #20YearsOfMagic, we are not just reflecting on our remarkable journey but also renewing our commitment to infuse every product with that same sense of enchantment.”
Other activities undertaken by Colorbar Cosmetics to celebrate its milestone included launching a ‘Birthday Campaign Video’, creating video series on social media, collaborating with influencers, and launching promotional offers on its products. The brand aims to continue to expand both its operations and product offering for its next phase of growth. “The next chapter of Colorbar will be a testament to our commitment to creating magic that not only beautifies but also uplifts and inspires,” said Modi.
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