Clothing was Delhi’s top online delivery category in 2024: Borzo

As quick commerce continues to grow in popularity, food and clothing have emerged as the two most popular product categories. Clothing topped the list of most bought products online in New Delhi in 2024, according to global delivery and courier service Borzo (previously known as WeFast).

With 31.2% of total quick commerce deliveries, clothing proved most popular in New Delhi, ET Online reported. For its 2024 study, Borzo looked at data from more than 15 million deliveries in numerous locations across India to ascertain the main trending product categories.

Clothing was the second most popular product category in Mumbai with a 20.47% share of the total products ordered, following food which had a 25.92% share. In Pune, Bengaluru, and Hyderabad, clothing came third with shares of 12.72%, 14.32%, and 10.76% respectively. 

Clothing came in at fourth place in Chennai with a 13.08% share of total products ordered. Other popular product categories for quick commerce were groceries and documents, followed by medicine, pet care goods, and optics. 

Out of the quick commerce businesses surveyed by Borzo, the average delivery time was 19 minutes for orders with a distance ranging from one to five kilometres. Direct to customer models and small businesses are increasingly embracing quick commerce, leading to a transformation of India’s e-commerce landscape.