Clayco Cosmetics raises $2 million from Unilever Ventures

Direct-to-consumer skincare brand Clayco Cosmetics has raised $2 million (around Rs 16 crore) in a funding round from Unilever Ventures.

The company will utilise the funds to support working capital needs, product development, brand building, and recruitment. In addition to that, Clayco will also invest in marketing campaigns, customer engagement, and research & development.

Commenting on the funding, Niharika Jhunjhunwala, founder of Clayco Cosmetics in a statement said, “We are thrilled to partner with Unilever Ventures, a pioneer in the beauty industry. Their support aligns perfectly with our long-term goals. This funding will enable us to enhance brand awareness, introduce new products, invest in R&D, and fuel our growth.”

Pawan Chaturvedi, partner Asia at Unilever Ventures added, “Unilever Ventures is pleased to support Clayco in their mission to elevate India’s beauty landscape by introducing global beauty rituals that celebrate individuality and innovation.”

Founded in March 2024, the Mumbai-based Clayco Cosmetics claims to have sold over 100,000 units through its website and e-commerce platforms like Amazon, Nykaa, and Tira.