Citykart launches campaign with brand anthem to expand reach

Value fashion retailer Citykart has launched its new campaign with a brand anthem titled ‘Citykart ka fashion bawal poore saal’ with a promise to provide its diverse range of customers with budget-friendly fashion all year long.

The anthem will be promoted across multiple platforms, including digital, social, and offline channels. Additionally, in-store radio integration will amplify the anthem’s reach.

For this campaign, Citykart has collaborated with 150 to 200 regional influencers for a hook step challenge on social media.

Sudhanshu Agarwal, director at Citykart in a statement said, “With ‘Citykart ka Fashion Bawal Poore Saal,’ we’re not just launching an anthem – we’re igniting a movement that aligns with our mission to empower individuals through fashion. Citykart is dedicated to making fashion accessible, trendy, and exciting for everyone.”

Citykart had earlier featured the anthem in cinema branding with appearances in major films like Singham Again and Bhool Bhulaiyaa 3.

Citykart retails product categories that include apparel, footwear, accessories, cosmetics, and toys among others. It currently has a retail presence of over 100 stores spread across India.