Chanel unveils ambitious debut campaign film for N°5 starring Margot Robbie

News last month that Margot Robbie had been picked as the new face of Chanel N°5 has been followed up by the unveiling of her first campaign in the role. It comes four years after Chanel last released a new campaign for the product.

The new film is called See You at 5 and has been directed by Luca Guadagnino, described as “a maestro of sensual cinema pushed to incandescence as in Call Me by Your Name (2018)”. 

He directed it in 35 mm “in order to better reveal the grain of the skin, the tremors of a first date that vibrate between a woman and the object of her desire, played by Jacob Elordi”. 

Elordi is an understandable choice as he’s “the idol of millennials since the television series Euphoria and the thriller Saltburn, (produced by Margot Robbie). Elvis Presley in Priscilla of Sofia Coppola and future Frankenstein for Guillermo del Toro, Jacob Elordi brings an anxious virility, vibrant sensitivity, a fierce beauty to his character in See You at 5”.

The company said the film is one of “unprecedented length for N°5: two minutes and 20 seconds built on a rigorously articulated, meticulously conceived scenario that justly illustrates the sophisticated, resolutely modern universe of the iconic Chanel fragrance as well as the captivating, liberated feminine personality at its centre, combining flamboyance, humour, and irreverence”.

Meanwhile Robbie “is a woman who created the conditions for her own accomplishments, fuelled by the desire to tell stories carried by strong female characters”.

The red skirt suit she wears is “a nod to the one worn by Carole Bouquet in Monuments (1986), the Ridley Scott advertising film shot in Utah. The mythology of this iconic perfume lives on today, through different muses”.

As for the “ambitious storyline” of the new film, it “transforms a romantic back-and-forth into a memorable epic tale, translating the immaterial value of luxury and the soul encapsulated by this perfume, which is at once immediate and immortal”.