Cetaphil onboards Rashmika Mandanna as brand ambassador

Cetaphil, a skincare brand by Galderma has onboarded actor Rashmika Mandanna as brand ambassador to endorse its Bright Healthy Radiance (BHR) range.

As part of the association, the actor will be seen endorsing the brand’s BHR range through campaigns across various platforms.

Cetaphil has also released a brand video campaign with the message ‘Choose your bright side’ featuring Mandana to promote self-confidence and positivity.

Commenting on her association with Cetaphil, Rashmika Mandanna in a statement said, “I am thrilled to partner with Cetaphil, a brand that I personally have been using for years and also that truly celebrates natural beauty and understands sensitive skin. The Bright Healthy Radiance range aligns perfectly with my belief in embracing one’s true self by feeling confident in your own skin.”

Raghvendra Sadashiva, general manager Galderma India added, “Rashmika embodies the spirit of our Bright Healthy Radiance range with her genuine positivity and vibrancy. Together, we are committed to empowering individuals to break free from self-doubt and embrace their individuality while providing effective skincare solutions that cater to sensitive skin.”

The new campaign will be amplified through a 360-degree marketing approach and leveraged across multiple touchpoints, including television, digital, and activations.