CaratLane opens first international store in New Jersey, US

Fine jewellery brand CaratLane opened its first international store on October 27. Located in the state of New Jersey, the store brings the Titan Company label to more shoppers in the US, offering an omni-channel shopping experience.

“As the festive season approaches, we’re excited to be opening our first-ever global store– in New Jersey, USA,” said CaratLane’s COO Atul Sinha in a press release on October 28. “While we have been available online to our customers in the US for a few years, we will now be able to offer them the full-stack omni-channel experience with the opening of this store. With over 300 stores already in India, we are deeply grateful to our customers for the love and trust they’ve shown us, giving us the confidence to expand our footprint internationally.”
 
The store has a white interior, decorated with lotus blossom illustrations and gold accents. Shoppers can browse a wide range of CaratLane’s gold jewellery for both everyday and occasion wear, with dedicated segments for the label’s Utsav collection and bestselling designs. The store also houses an extensive collection of diamond mangalsutras.
 
The store opening marks the beginning of CaratLane’s international expansion, according to the brand. By opening in time for the Diwali festive season, CaratLane aims to engage non-resident Indians and jewellery enthusiasts during this busy shopping season.