Candere by Kalyan Jewellers celebrates 12 years of business with new flagship sale

Kalyan Jewellers’ lifestyle jewellery brand Candere has completed 12 years in business as is celebrating by launching a new flagship sale event named ‘The Biggest Bling Sale’ to offer double digit discounts on its lightweight designs.

The sale event runs across Candere’s India showrooms and offers shoppers a flat 20% discount on diamond prices, along with an additional 5% instant bank discount, the business announced in a press release. The event runs until July 31 and select jewellery pieces also have no making charges for the duration of the sale.
 
“The Biggest Bling Sale, perfectly timed for the college season, encourages customers to embrace Candere’s lightweight, fashion-forward designs,” announced the brand in a press release. “With its appeal across both retail and online platforms, incredible deals, and convenient options like easy EMI options, this event exemplifies the ultimate jewellery shopping experience.”
 
The omni-channel brand has launched 23 jewellery stores in 21 months as it focuses on offline expansion. The brand aims to connect with shoppers from diverse locations while also shipping across India from its direct to customer e-commerce store.
 
Candere describes itself as a digital-first jewellery platform. The business is a wholly owned subsidiary of Kalyan Jewellers India Limited, which signed an agreement in June this year to acquire the remaining 15% stake in the business from its founder Rupesh Jain, the Economic Times reported.