Campus Activewear launches campaign with actor Vikrant Massey

Campus Activewear Ltd, a sports and athleisure footwear brand has launched a second leg of its campaign ‘Move you way’ with actor Vikrant Massey.

The campaign includes a video film featuring the actor further amplifying the brand’s core message of embracing individuality and authenticity. 

Speaking about the campaign, Prerna Aggarwal, chief innovation officer of Campus Activewear in a statement said, “Our ‘Move Your Way’ campaign celebrates authentic self-expression, a journey we began with our first film in November. This second film further emphasizes our commitment to this philosophy, reflecting our belief that staying true to oneself unlocks greater opportunities.”

Vikrant Massey added, “Authenticity has always been one of the greatest treasures I believe in, and I’m thrilled to partner with a brand that not only champions this belief but also mirrors my own journey of embracing Individuality. Being part of a campaign that celebrates their authentic journeys and encourages self-expression is truly inspiring.”

The second leg of #MoveYourWay is a digital-first campaign strategically focused on reaching the young audience through OTT platforms, social media networking  platforms, and other youth-centric digital touchpoints.