Bummer launches vending machines for innerwear shopping

Direct-to-consumer innerwear brand Bummer has launched what it claims to be India’s first-ever vending machines created for shopping of innerwear products.

Bummer launched its first vending machine at the Ahmedabad airport and plans to expand to other major cities such as Mumbai, Delhi, and Bangalore in the coming months.

The vending machines will offer a curated selection of Bummer’s innerwear products including boxers, trunks, and boy shorts.

Bummer’s vending machines feature an intuitive interface that allows customers to select and purchase their choice of innerwear.

Commenting on the launch, Sulay Lavsi, founder CEO of Bummer in a statement said, “At Bummer, we believe shopping for innerwear should be as effortless as grabbing a bottle of water. With our vending machines, we are making quality innerwear accessible for everyone on the go.”

“Ahmedabad is just the beginning; we are looking to expand our footprint across India, transforming how people shop for their essentials,” he added.

Founded in 2019, Bummer sells comfort wear and innerwear for both men and women. Earlier this year, the brand raised Rs 9 crore in funding and aims to establish over 10,000 offline touchpoints across India in the next 5 years.