Brown Living secures funding from Blink Digital, others

Brown Living, an online marketplace for sustainable and plastic-free products has raised an undisclosed amount in pre-seed funding round led by Blink Digital. Angel investors Sanjay Nayar, and Bharat Iyer also participated in the funding round.

The company will utilise the funds to provide market access to artisans and small medium enterprises (SME) from across the country.

Brown Living currently has around 650 sellers and 1800 artisans on its platform and plans to onboard many more in the coming months.

Commenting on the funding, Chaitsi Ahuja, founder CEO of Brown Living in a statement said, “This funding will enable us to scale our efforts to reach our next million customers and expand our artisan-to-consumer (A2C) model. We’re excited to deepen our partnerships with artisan communities and help them go digital and make sustainable living mainstream.”

Dooj Ramchandani, co-founder of Blink Digital added, “What sets Brown Living apart in the startup and D2C space is their deep-rooted connection with India’s artisans and SMEs. Their unique A2C model will allow Brown Living to directly engage with consumers while giving artisans access to fair pricing and a global stage for their eco-friendly, sustainable products.”

Brown Living claims to be India’s largest marketplace for sustainable and plastic-free products It offers eco-friendly products across fashion, home decor, lifestyle, and more.