Broadway opens its first flagship store in New Delhi

Entrepreneur Vivek Biyani has opened the first flagship store of its experiential commerce concept ‘Broadway’ in New Delhi under venture building company Think 9.

The store located in Ambience Mall, Vasant Kunj spans over an area of 25,000 square feet housing over 115 new age brands across categories like fashion, lifestyle, beauty, personal care, wellness among others.

Broadway plans to further strengthen its presence by opening two stores in Hyderabad next month and in Mumbai by early 2025.

Commenting on the launch, Vivek Biyani in a statement said, “The concept of experiential commerce lies at the heart of Broadway’s vision. At Broadway, we aim to create an ecosystem that mirrors the online space for the digital natives; a simplified model that empowers digital-first brands to establish a tangible presence and connect with consumers on a deeper level.”

“We are proud to be at the forefront of this retail revolution and are very excited about our debut store,” he added.

Broadway through its experiential commerce concept aims to bridge the gap between digital-first brands & offline consumer experiences through content, creators and commerce.