Brand Concepts announces pan-India expansion plans for Bagline

Brand Concepts Limited has announced pan-India expansion plans for its accessories brand Bagline to connect with shoppers offline. The business aims to open stores in 100 new locations across the country in a mix of Tier 1, 2, and 3 cities.

“Fashion is no longer just about looking good- it’s about making a statement and staying ahead of trends,” said Brand Concepts Limited’s co-founder and whole time director Abhinav Kumar in a press release. “Our goal is to capture this dynamic shift by expanding our presence in both Tier 1, 2 and 3 markets where there is immense potential for growth.”
 
Bagline has recently opened stores in cities including Jodhpur, Ahmedabad, and Pune and plans to open new stores in cities including Mumbai, Siliguri, Bhatinda, and Varanasi. The business currently counts 43 retail outlets across over 20 cities along with its direct to customer e-commerce platform.
 
“We are excited to offer our unique blend of style and functionality across our EBO [exclusive brand outlets], online platform, and gearing up for quick commerce,” said Kumar. “This expansion highlights our dedication to delivering fashionable, high-quality accessories to a broader audience and addressing the dynamic preferences of today’s style-conscious consumers.”
 
Bagline’s product portfolio features brands such as Tommy Hilfiger Travel Gear, United Colors of Benetton, The Vertical, Aeropostale, and Sugarush. With its new phase of offline expansion, the business aims to bring these labels to shoppers in both urban and emerging markets.