Boucheron names NCT’s Mark as newest brand ambassador

French high jewelry maison Boucheron has named Korean-Canadian artist Mark of the South Korean boy band NCT as its newest brand ambassador. 

Mark is known for his rap and vocal skills, as well as his talents in composing and producing. With solo releases such as 200 and Fraktsiya in 2024, he continues to push artistic boundaries, showcasing his distinctive style and solidifying his global influence. Beyond his music career, Mark has been recognized for his unique style. 

“The artist’s fearless approach to creativity and self-expression, along with free spirit, perfectly aligns with Boucheron’s core values, making this partnership a natural choice for the maison,” Boucheron said in a statement. 

Looking ahead, Mark will embark on NCT 127’s 4th World Tour, with stops across America and Asia. Next month, he is also set to release his first solo album. 

“In April, 2025, with the release of his first solo album, Mark will once again express his creativity, strength, and boldness – qualities that mirror the spirit of the maison’s iconic Quatre collection, which he will showcase throughout his promotional activities,” said Boucheron.