Bottega Veneta names K-pop star I.N as brand ambassador

Bottega Veneta has named South Korean singer I.N as its newest brand ambassador.

I.N’s connection with the brand began last September when he attended Bottega Veneta’s Summer 25 show at Milan Fashion Week, sitting front row alongside global icons Asap Rocky and Kendall Jenner.

“I am honoured to join Bottega Veneta as Brand Ambassador,” said I.N. “As someone who loves fashion and knows the commitment it takes to master a craft, I am excited and inspired by Bottega Veneta’s incredible artisanship and its spirit of self-expression. The opportunity to represent the house and share its vision really means a lot to me.”

Born Yang Jeong-in in Busan, South Korea, I.N debuted in 2018 as a vocalist for Stray Kids, a chart-topping boy group under JYP Entertainment.

Since their debut EP “I am NOT,” Stray Kids have achieved record-breaking success, becoming the first act in Billboard 200 history to debut at No. 1 with their first six charting albums.

Known for his distinctive vocals and role as the group’s “maknae” (youngest member), I.N has also since established himself as a solo artist.