Bonkers Corner collaborates with Hello Kitty for apparel collection

Gen Z focused apparel brand Bonkers Corner has collaborated with Japanese cartoon character Hello Kitty to launch a new licensed womenswear clothing line. The label held an event in Mumbai to celebrate the Sanrio collection.

Bonkers Corner’s latest drop is a collection of casual t-shirts, tops, polo shirts, and mini skirts featuring Hello Kitty and her friend Badtz Maru. “Hello Kitty says ‘Hello’ to Bonkers Corner, new collection live now,” the brand announced on Facebook.
 
To launch the sporty and y2k inspired collection, Bonkers Corner held a Hello Kitty themed event at its flagship store in Mumbai which debuted the line and offered shoppers exclusive discounts on select items. The event was Bonkers Corner’s first ever in-store collection launch party, according to the brand.
 
The collection features halter tops with bows and Hello Kitty logos, jersey mini skirts, rugby style monochrome polo shirts, and oversized graphic tees among others. With a colour palette of baby pink, white, red, and black, the collection references numerous current youth trends ranging from coquette to sporty.
 
Bonkers Corner recently launched a new exclusive brand outlet in Pune’s Amanora Mall. The label launched in Mumbai in 2020 and has also created licensed collections with the Marvel and Disney franchises.