Bombay Shaving Company achieves Rs 100 crore ARR in nine months

Personal care and grooming brand Bombay Shaving Company has achieved a Rs 100 crore in annual recurring revenue in nine months after launching its men’s trimmer range and targeting Gen Z shoppers.

 
“As we explore this high-growth and promising category amidst the evolving grooming landscape, our brand is uniquely positioned to lead the change,” said Bombay Shaving Company’s chief growth officer Varun Gupta in a press release. “From consumers using razors as the go-to product, our focus is transitioning to a more comprehensive grooming-first approach that meets diverse needs across pan India.”
 
Bombay Shaving Company markets its men’s trimmer range as a way for men to express their personality through their hair. The brand has adopted a ‘Gen-Z-first’ marketing approach and this has resulted in it currently selling over 2,000 units daily.
 
“At Bombay Shaving company, we are at the forefront of redefining this space by moving beyond traditional devices and focusing on content, infrastructure, and insights,” said Gupta. “Our goal is to be a supportive partner for Gen-Z, helping them make informed grooming choices. By prioritising unmatched value over the competition, I believe we’re perfectly positioned to steer the way in transforming men’s grooming for a new generation.”
 
Shantanu Deshpande launched Bombay Shaving Company in June 2016 and the business is currently growing at a rate of between 20% and 25% quarter over quarter. Bombay Shaving Company retails across all large scale online platforms and national retail chains.