Boldfit onboards cricketer KL Rahul as investor, brand ambassador

Boldfit, a direct-to-consumer fitness brand has onboarded Indian cricket player KL Rahul as a strategic investor and brand ambassador.

Rahul will be seen endorsing the brand’s sports footwear, apparel, and fitness equipment. With this association, the brand expects to expand its customer base and make deeper inroads in the fitness market.

The partnership is expected to drive significant growth, with plans to expand product lines and enhance customer engagement through campaigns.

Commenting on the association, KL Rahul in a statement said, “Being a part of Boldfit feels like coming home. As a Bengaluru boy, I’m proud to join forces with a brand that shares my love for fitness and my hometown. I look forward to contributing to Boldfit’s journey and inspiring others to lead healthier lives.”

Pallav Bihani, founder of Boldfit added, “Having KL Rahul on board is a huge moment for us. His dedication and drive perfectly match our brand’s values. Together, we aim to start a fitness revolution across the nation.”

Boldfit offers a wide range of activewear, accessories, and fitness equipment. It claims to serve over 1 crore customers annually.