Boat signs Jasleen Kaur Royal as brand ambassador

Boat, India’s leading wearables brand has signed singer-songwriter Jasleen Kaur Royal as its new brand ambassador.

With this association, Boat aims to widen its reach and strengthen its connect with consumers across India and beyond.

She joins the brand’s roster of brand ambassadors that include Hardik Pandya, Tilak Varma, Yashasvi Jaiswal, and Jemimah Rodrigues.

Commenting on the association, Aman Gupta, co-founder of Boat in a statement said, “Jasleen Royal is not just a talented musician but also a cultural icon who represents the spirit of today’s youth. We are delighted to have her on board as our brand ambassador. Her unique style and widespread appeal will undoubtedly strengthen Boat’s connection with music enthusiasts and fans.”

Jasleen Royal added, “I am thrilled to join forces with Boat, a brand that has revolutionized the audio industry with its innovative products. I believe Boat’s commitment to delivering superior sound experiences aligns perfectly with my own passion for creating music that resonates deeply with listeners.”

Founded in 2016, Boat is India’s leading wearables brand with a strong online presence and retail footprint across India.