Boat partners with Samay Raina for New Year’s campaign (#1688777)

Boat, India’s leading audio and wearables brand has collaborated with comedian Samay Raina for its New Year’s campaign to promote its smartwatch range.

The campaign titled Crazy-lution offers a satirical spin on the common struggle to keep resolutions with Boat offering their smartwatch as the ultimate solution to this problem.

 The campaign video highlights relatable moments of resolutions gone wrong while showcasing the smartwatch.

Commenting on the campaign, a Boat spokesperson in a statement said, “At Boat, we love to mix innovation with humour. This campaign is our way of adding some laughs to the New Year chaos. Resolutions are hard to keep, but it doesn’t hurt to imagine a little help—even if it’s fictional.”

“Whether you’re hitting the gym, walking off those festive indulgences, or striving for a balanced lifestyle (or pretending to), Boat’s smartwatch humorously promises to keep your 2025 goals within reach,” the spokesperson added.

Boat’s smartwatches are available on the brand’s direct-to-customer e-commerce store, multi-brand e-commerce platforms, and retail outlets across India.