Boat expands product offering with ‘Wave Sigma 3’ wearable navigator

Wearables brand Boat has expanded its product offering and launched the ‘Wave Sigma 3’ wearable navigator to offer a wide range of features with MapMyIndia. Designed to guide the wearer to their destination, the new wearable model also includes fitness and communications features.

“Whether you’re exploring a new city or trekking a trail, bid farewell to constantly glancing at your smartphone for directions,” announced Boat in a press release. “The Wave Sigma 3 merges affordability with sophistication, boasting onboard navigation powered by MapMyIndia, guiding you seamlessly to your destinations, and setting new standards in wrist navigation innovation.”
 
The Wave Sigma 3 is available in colours including ‘Active Black’, ‘Metal Black’, ‘Cherry Blossom’, ‘Rustic Rose’, and ‘Sapphire Breeze’ among others. With an aluminium alloy case, the wearable also has a built-in QR Tray feature for reading QR codes. The product is priced at Rs 1,199 and has gone live on Boat’s direct to customer e-commerce website as well as on a number of multi-brand platforms including Amazon India, Myntra, and Flipkart.
 
Imagine Marketing Limited (Boat) is headquartered in India with offices in New Delhi, Mumbai, and Bengaluru and describes itself as the country’s number one audio wearables brand in terms of shipments. The business is backed by global private equity fund Warburg Pincus, Malabar Investments, and Fireside Ventures.