Fine jewellery brand BlueStone has launched an exclusive brand outlet in New Delhi’s Jasola neighbourhood. Located within Pacific Outlet Mall, the store retails 100% BIS hallmarked jewellery.
“Get ready to sparkle and shine with BlueStone now open at Pacific Outlet Mall Jasola,” announced the shopping centre on Facebook. “Discover modern marvels that capture the essence of timelessness with their trendy pieces. Come and indulge in the sparkle!”
The store houses an array of lightweight jewellery designs, priced around the Rs 50,000 mark. BlueStone aims to connect with the growing market of women who purchase jewellery for themselves to wear regularly, as opposed to the traditional paradigm where fine jewellery is given as a gift and intended only for special occasions.
Gaurav Singh Kushwaha launched BlueStone in 2011 to mix jewellery traditions with the latest technology, according to the brand’s website. BlueStone launched as a response to the evolving dynamics of the Indian e-commerce market to capture new consumer demographics, according to the brand, and the label reported in January this year that 80% to 90% of its customers start their journey online.
Pacific Outlet Mall Jasola offers year round discounts on a range of Indian and international brands with the aim of making them accessible to more shoppers. The mall includes labels such as Rare Rabbit, Asics, CaratLane, Skechers, Nike, Only, and Reebok among others.
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