Menswear brand Blackberrys has launched a new ‘ReFit’ service to enable shoppers to have their clothing customised to fit them properly by the label’s ‘Fitexperts’. The offer runs in Blackberrys stores until June 12.
“For over three decades, Blackberrys has been known as the country’s ‘fit expert’ when it comes to the nuances of crafting menswear,” said Blackberrys’ director Nitin Mohan in a press release. “Through our innovative ReFit service, we invite customers from across India to experience the joy of wearing a perfect fit. Through this exercise, we hope to show them how a great fit can cut the most flattering silhouette and bring a positive shift in the way you carry yourself.”
Shoppers are invited to bring in garments such as jackets, trousers, and suits to their local Blackberrys store. The clothing can be from any brand and the Blackberrys ‘Fitexperts’ will tailor the clothing to fit the wearer free of charge.
The promotion is designed to drive in-store footfall and increase brand awareness. The initiative is also designed to reduce clothing waste by enabling people to bring their unworn pieces back into circulation in their wardrobe.
Blackberrys launched in 1991 and today counts over 375 exclusive brand outlets across India as well as more than 1,250 retail touch points. The brand aims to mix craftsmanship with timeless aesthetics while enabling men to express their individuality, according to the label.
Copyright © 2024 FashionNetwork.com All rights reserved.
