Menswear brand Blackberrys has expanded its utilitarian product offering by launching its new smart casual apparel line ‘TechPro’. The clothing range is made from stretchable, wrinkle-resistant and smart-dry fabric, designed to offer flexibility.
“Our TechPro Collection is a game-changer for the contemporary Indian man, offering unparalleled comfort and style for every facet of their bustling lives,” said Blackberrys’ director Nitin Mohan in a press release. “Whether you are a jet-setter, a go-getter professional, or a trendsetter, our collection is tailored to elevate your style effortlessly.”
The clothing range is designed to cater to the dynamic lifestyle of the modern Indian man, jumping from the board room to physical activity. The collection has gone live across Blackberrys’ India store network and on its direct to customer e-commerce store.
To celebrate the new product line’s launch, Blackberrys transformed 75 of its India brick-and-mortar stores into Zumba studios where certified Zumba instructors demonstrated their dance moves while wearing pieces from the collection to show its flexibility and durability while inspiring shoppers to get active.
Blackberrys was established in 1991 and today counts over 375 exclusive brand outlets and more than 1,250 retail touch points across India. The brand aims to mix craftsmanship with modern style and use its garments to boost the wearer’s confidence.
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