Birla Cellulose receives highest rating in Canopy’s ‘Hot Button Report 2024’ (#1687415)

Sustainability focused Man-Made Cellulosic Fibres business Birla Cellulose has received the ‘Number One’ ranking in Canopy’s Hot Button Report 2024. The business was recognised for its responsible wood sourcing and environmentally efficient closed-loop technologies for fibre production. 

“Birla Cellulose is proud to be leading the collaborative effort for scaling up Next Gen solutions,” said Birla Cellulose’s business director and Grasim Industries Limited’s managing director H K Agarwal in a press release. “This prestigious recognition affirms Birla Cellulose’s unwavering dedication to enhancing sustainable wood sourcing practices, forest conservation, and maintaining transparency in the value chain.”

Birla Cellulose received the highest rating from Canopy, named ‘Dark Green Shirt.’ The business has been recognised by Canopy for the fifth consecutive year in the not-for-profit environmental organisation’s annual report which assesses MMCF suppliers based on their forest fibre sourcing practices. This enables stakeholders to choose businesses to work with which prioritise biodiversity conservation and deforestation-free supply chains in their operations.

“Hearty congratulations to Aditya Birla Group for once again securing the top spot in Canopy’s 2024 Hot Button Report,” said Canopy’s executive director Nicole Rycroft. “We commend their hard work to remove Ancient and Endangered Forests from the MMCF supply chain and are encouraged by their consistent progress in bringing Next Gen fibres to market at scale. We look forward to their continued leadership in 2025 in driving the sector’s transition to low-carbon Next Gen production.”

Birla Cellulose counts 11 pulp and fibre manufacturing sites. The business also runs five advanced research centres which look into ways to further environmental conservation.