Biba launches spring-summer 2025 collection with campaign featuring Kriti Sanon

Ethnic wear brand Biba has unveiled its spring-summer 20245 collection with a campaign featuring actor Kriti Sanon. The new collection includes suit sets, jumpsuits, co-ord sets, summer dresses, and shirts.

In a campaign that features a video with a dedicated summer soundtrack that actor is seen showcasing the brand’s latest collection and encouraging people to express themselves through fashion, dance, or daily moments.

The campaign will be promoted through Biba’s website and social media platforms, including YouTube, Facebook, and Instagram.

Commenting on the launch, Siddharth Bindra, managing director of Biba in a statement said, “At Biba, we are constantly evolving to meet the fashion needs of today’s women. Our Spring-Summer 2025 collection is a celebration of effortless, stylish dressing—perfect for the modern Indian woman who wants to look and feel her best.”

“Kriti Sanon beautifully brings this vision to life, making this collection a must-have for every wardrobe,” he added.

The Biba spring-summer 2025 collection is available for purchase online and the brand’s retail outlets across India.