Beyoung launches new store in Kota, Rajasthan

Udaipur based apparel brand Beyoung has launched an exclusive brand outlet in Kota to expand its brick-and-mortar footprint in Rajasthan. The brand also plans to expand its product offering by launching new categories this year.

“It’s a major step in our journey of offline expansion in Tier 2, 3, and 4 cities,” said Beyoung’s founder Shivam Soni in a press release. “We aim to offer quality products in every Indian city. We will also be adding more categories in the year ahead.”
 
The Beyoung store retails a range of men’s and women’s casual wear including t-shirts, joggers, casual shirts, cargo pants, and fashion inspired garments. The outlet has a black façade and large poster featuring brand ambassador Bhuvan Bam. Inside the store, the brand’s signature black and yellow colour scheme creates a modern, industrial style aesthetic.
 
Beyoung plans to launch 100 stores in non-metro locations this financial year. The business will then open a total of 300 stores in the coming three years.
 
Shivam Soni launched Beyoung in 2018 and today the business has a gross merchandise value of Rs 200 crore, eyeing a GMV of Rs 650 crore in the coming three years. The business also has its sights set on global expansion to bring its youthful apparel to new audiences and expand its customer base from its current total of three million.