BeYoung eyes up to Rs 350 crore revenue in FY25, plans Middle East expansion

Direct to customer clothing brand BeYoung is eyeing a revenue total of between Rs 300 crore and Rs 350 crore in the 2025 financial year. The Udaipur based brand will expand into the Middle East market and has partnered with e-commerce platform Noon for its launch in the region.

“We are thrilled to introduce BeYoung to the Middle East to cater [to] everyday fashion needs,” said BeYoung’s co-founder Shivam Soni, ET Retail reported. “We ardently believe that the UAE has a large, untapped market of consumers who require value for money and premium fashion, and we’re excited to connect with them. This paves the way for us to reach the global mass market, including the untapped Tier 2, 3, and 4 cities. Ultimately, our goal is to make everyday fashion accessible to everyone, everywhere.”
 
With multi-brand retailer Noon, BeYoung will retail in Middle Eastern markets including the UAE, Egypt, and Saudi Arabia. In the coming three years, BeYoung will open approximately 300 stores globally. BeYoung currently counts brick-and-mortar stores in Indian cities including Udaipur, Kota, and Lucknow and specialises in affordable, casual western wear.  
 
“We are focusing on aspirational, affordable, and convenient fashion for the mass market,” said BeYoung’s co-founder and CEO Shivani Soni, India Retailing reported. The business reported an annual recurring revenue total of Rs 200 crore in the 2024 financial year and is backed by the Royal Family of Nahyan.