Bewakoof and Libas launch apparel stores in New Delhi’s Vegas Mall

Apparel brands Bewakoof and Libas have each launched an exclusive brand outlet in New Delhi’s Vegas Mall as the shopping centre strengthens its western and ethnic fashion retail offering. 

“Oi Delhi, guess who’s back- new store, same swag- now open at Vegas Mall, Dwarka,” announced Bewakoof on Facebook. Located on the lower ground floor of the mall, the Bewakoof store bolsters the brand’s brick-and-mortar presence in the capital and retails a wide selection of Gen Z focused casual wear for men and women. With graphic t-shirts and streetwear inspired separates, the store caters to young, urban consumers. 

The new Libas store on the second floor of the mall houses ethnic wear for both everyday and festive occasions as well as a selection of office appropriate styles. Libas retails with an omni-channel strategy and also has a children’s wear line. 

“At Vegas Mall, we are committed to curating a dynamic and engaging shopping experience for our visitors,” said Vegas Mall’s vice president Ravinder Choudhary, India Retailing reported. “The inclusion of Libas and Bewakoof strengthens our retail offerings, giving customers access to a diverse range of trendy options. We are convinced that both brands will significantly contribute to our robust retail ecosystem.”