Bershka enters Indian market with store in Mumbai

Bershka, a fashion brand from the Inditex group has entered the Indian market with the opening of its first store along with the launch of its online platform.

The store located at Phoenix Palladium in Mumbai spread over a retail space of 472 square meters will house the latest collections for teens, men and women.

The online store will offer a wide range of products from all the brand’s lines: Bershka, BSK Teen, and Woman/Man. Bershka will offer with free shipping for orders over Rs 2,990 for non-discounted items only.

“At Bershka we embody the excitement of defining your own style for the first time, serving as a bridge between mainstream fashion and emerging subcultures and trends. We want to inspire our audience and reshape the high street-by blending creative innovation, community connection, sustainable practises and a forward-thinking mindset,” Bershka said in a press release.

Alongside the launch of the physical and online store, the brand has also launched its loyalty programme, which offers financial incentives like cashbacks to customers for registrations.

With the addition of the new Bershka store, Inditex currently has 26 stores in India. Zara and Massimo Dutti also have their own online platforms along with stores in the country.