Bellavita partners with Bigg Boss Season 18

Bellavita, a beauty and personal care brand from the Guardian Group has partnered with Indian television reality show Bigg Boss Season​ 18​ as the official co-sponsor.

As the co-sponsor, Bellavita’s range​ of perfumes will​ be featured​​ in the Bigg Boss house throughout the season.

Additionally, Bellavita will also integrate its presence across various digital and social media platforms bringing exclusive behind-the-scenes moments for Bigg Boss viewers.

Commenting on the association, Aakash Anand, founder​ of Bellavita in a statement said, “We​ at Bellavita, are thrilled​ tо partner with Bigg Boss,​ a show that captures the attention​ оf viewers across India. Our mission has always been​ tо bring premium fragrance experiences while still being affordable​ tо all, and this collaboration with Bigg Boss allows​ us​ tо connect with our audience more closely.”

Ashutosh Taparia, managing director of Guardian Group added, “Entertainment is a huge part of every Indian’s life, and Bigg Boss is at the heart of it. This partnership allows us to bring the world of fragrance into the spotlight, adding a new sensory dimension to the entertainment that Indians love so much.”

Bellavita retails its products through its website along with leading e-commerce platforms such as Flipkart, Amazon amongst others.