Being Human celebrates Salman Khan’s birthday with new campaign, expands fragrance offering (#1688163)

Apparel brand Being Human Clothing has launched a new promotional campaign to celebrate face of the label Salman Khan’s birthday titled ‘Bhai ka Budday: Weightlifting Toh Banta Hai.’ The brand has also expanded its fragrance offering with the launch of four perfume sprays. 

“This campaign is more than just a sale– it’s a way for us to connect with Salman Mamu’s supporters and thank them for their unwavering support,” said Being Human Clothing’s executive director Ayaan Agnihotri in a press release. “Making it the perfect day to launch our brand new perfume body sprays, a range of fragrances that truly reflects ‘Bhai’s’ timeless charisma and resonates with his admirers.”

The ‘Bhai ka Budday: Weightlifting Toh Banta Hai’ sale event offers shoppers a flat 50% off on all of Being Human Clothing’s collections from December 25 to 27. Khan stars as the face of the campaign and his birthday is designed to be a festival for shoppers and fans alike. 

“‘Bhai ka Budday: Weightlifting Toh Banta Hai,’ is not just a celebration of Salman Khan’s birthday; it’s a celebration of the spirit of generosity and joy that the brand embodies.,” said Being Human Clothing’s COO Vivek Sandhwar. “Through this campaign, we’re excited to bring our customers at the centre of celebrations at Being Human clothing.”

Being Human Clothing has also launched four perfume sprays inspired by Khan’s personality. Designed for holiday gifting, the body sprays are titled ‘1,’ ’12,’ ’21,’ and ’27.’