Beaute Secrets raises Rs 1.6 crore in funding from Velocity

Beaute Secrets, a Gurgaon-based beauty tools brand has raised Rs 1,6 crore ($1,90,556) in funding from financing platform Velocity.

The brand will utilise the funds to scale operations, diversify into new product categories, and retail expansion.

With this investment, the brand expects to have strong sales across categories especially during the ongoing festive season.

Commenting on the investment, Atul Khichariya, co-founder of Velocity in a statement, “We’re excited to support Beauté Secrets growth journey. Our financing enables brands like Beaute Secrets to capitalize on the festive season demand, which often accounts for a significant portion of their annual sales.”

Harika Aneja, co-founder of Beaute Secrets added, “Our focus on creating travel-friendly, durable, and elegant beauty tools has resonated with consumers looking for quality products without breaking the bank. By maintaining reasonable pricing while ensuring durability and precision in our tools, we’ve successfully met the varied needs of our clientele and established Beaute Secrets as a trusted brand in the beauty tools market.”

Founded by Harnika Aneja in 2010, Beauté Secrets claims to have served over 4 million customers across India.