Beardo launches campaign with actor Hrithik Roshan (#1688269)

Beardo, a men’s grooming brand by Marico Ltd has launched a new campaign with actor Hrithik Roshan.

The campaign titled ‘Evolution ends with the bearded boss’ questions Darwin’s theory of evolution, suggesting that the modern man depicted in its final stage does not represent humanity’s peak.

In the ad, Hrithik Roshan walks through an art gallery displaying images of evolution, starting with apes and ending with a corporate worker slumped over a briefcase.

Commenting on the campaign, Hrithik Roshan in a statement said, “I’ve always believed that the most powerful thing a person can do is live authentically. This campaign isn’t just about grooming—it’s about challenging societal expectations and embracing your individuality.”

Siddharth Vaya, chief business officer at Beardo added, “This campaign is about redefining evolution. The modern Beardo is more than just a man—he’s a leader, a trailblazer, and someone who chooses to be extraordinary. A beard isn’t just a style; it’s a statement of individuality and power. Why settle for being a cog in the machine when you can be the boss?”

The advertising campaign featuring the actor will be promoted across digital platforms, TV, cinemas, and social media.