Bayer launches Bepanthen in Indian market following dermatologist survey

Bayer’s Consumer Health Division announced it has introduced global skincare brand Bepanthen to the Indian market. The business undertook a survey conducted by Ipsos on dry skin in India and found that many dermatologists agree that dry skin is often misunderstood by consumers.

Following the results of its recent survey, Bayer’s Consumer Health Division has launched Bepanthen’s range of moisturisers and cleansers for face and body in India, the business announced in a press release. The products have a fragrance-free and paraben-free formula, enriched with Pro-Vitamin B5 and Prebiotic to tackle cases of very dry skin.
 
“What is interesting to note in the 2024 Bepanthen Survey on Dry Skin, is sometimes people cannot distinguish between just dry skin and chronic dry skin, even though some of them look up the internet for more information,” said Bayer’s Consumer Health Division’s country head for India, Bangladesh, and Sri Lanka Sandeep Verma in a press release. “We at Bayer aim to bridge this knowledge gap, and aid people in understanding when and how they can seek help. Bepanthen products go beyond just moisturizing, they are designed to enhance the quality of life for individuals who often-overlook their skin health. Bepanthen’s entry into India marks a significant step in our mission to provide premium science-backed skincare solutions.”
 
According to the Bepanthen Dry Skin Survey, 82% of dermatologists report that patients feel anxious about going out in public for the fear of their skin being exposed. Moreover, 80% of the surveyed dermatologists agree that they will prescribe a cortisone-free medicated moisturiser to dry skin patients.
 
“The clinical efficacy of Bepanthen range in managing eczema and dermatitis is highly significant,” said senior dermatologist, MBBS DVD Ratnapal Shah. “Effectively addressing these issues is crucial for overall skin health. Many patients are unaware of the importance of proper care for dry and irritated skin, which often worsens these conditions. Understanding how to soothe and protect the skin can help reduce flare-ups and maintain long-term skin wellness.”