Bata’s Power collaborates with Olympic wrestler Nisha Dahiya

Footwear business’ Bata’s flagship athleisure brand Power has partnered with Indian wrestler Nisha Dahiya to support her at the Paris Olympic Games and provide her with training apparel.

“We’re cheering Nisha on as she takes on the world in the Paris Olympics,” said Bata India’s head of marketing Deepika Deepti in a press release. “Her journey of resilience and inner strength embodies the spirit of Power by Bata. Our vision is to ignite empowerment across India, fueled by inner strength and accessible technology. We aim to inspire self-belief and determination in every fitness enthusiast. Here’s to Nisha, achieving her Olympic dreams!”
 
Power’s tie up with Dahiya is part of its philosophy of ‘Stronger Inside’. As Dahiya has overcome injury and numerous struggles to reach the ongoing Olympics, she epitomises the dedication needed for success, according to Bata.
 
Bata has released a campaign showing Dahiya training while wearing looks from the Power Energy Collection and Power Acti-wear range. The lightweight collections retail from Power and Bata stores as well as on Bata’s direct to customer e-commerce store.
 
“The Olympics have been a big dream, and the fact that I’m getting an opportunity now,” Dahiya told the Hindustan Times before heading to Paris for the Olympic Games. “I will do something worthwhile there.”