Bata launches festive collection with campaign featuring Kartik Aaryan

Footwear major Bata India has launched a special festive collection with a campaign featuring Bollywood actor Kartik Aaryan.

In the festive campaign titled ‘Celebrate Every Step’, the actor will be seen endorsing Bata’s new collection for men that include classic brogues, monk strap loafers and laced-up derby shoes.

The collection also includes a women’s line that will be promoted by designer Masaba Gupta, singer Lisa Mishra, actor Alaya F, and comedian Urooj Ashfaq.

Commenting on the launch, Deepika Deepti, Head of Marketing at Bata India, said, “At the heart of ‘Celebrate Every Step’ is a powerful insight: today’s India is about individuals who dare to change their trajectories and make their own way. The campaign shines a spotlight on the inspiring journeys of Kartik Aaryan and other youth icons, with each story resonating with the ambition of today’s new age of consumers.”

Kartik Aaryan added, “I’m super excited to be a part of Bata’s ‘Celebrate Every Step’ campaign. As an actor, I have played many roles, but this campaign inspired me to pause and celebrate the biggest role I have ever played – Me! This festive season is all about expressing yourself, standing out, and looking fabulous while you’re at it.”

Bata festive season collections starting at Rs 2,499 ($30) will be available on Bata’s website and retail stores across India.