Bata India launches limited-edition Emily in Paris collection with Sharvari

Footwear major Bata India has launched a limited-edition ‘Emily in Paris’ collection with a campaign featuring actor Sharvari Wagh.

The brand has collaborated with Viacom 18 for the collection that includes Emily in Paris inspired designs like the cherry red mules, metallic heels, powder blue & pink pastel ballerinas and more.

Commenting on the collection, Deepika Deepti, head of marketing at Bata India in a statement said, “We’re beyond excited to launch this iconic collaboration. By partnering with Sharvari, a style icon in her own right, we’re able to let our customers step into the shoes of Emily Cooper, quite literally.”

Sharvari Wagh added, “I’m absolutely thrilled to be associated with Bata for their exclusive limited-edition Emily in Paris collection. I can’t wait for fashion enthusiasts to experience this collection and feel like they’re walking the streets of Paris.”

The limited-edition collection priced at Rs 1,999 ($23) will be available on Bata’s e-commerce website and select stores across the country.