Balenzia rebrands to SocksXpress with new look and designs

Jagran Group socks brand Balenzia has rebranded to ‘SocksXpress’ to reflect its evolving brand values. Along with new branding, packaging, in-store displays, social media, and website, the label will also launch a range of vibrant new product designs.

“Our previous name, Balenzia, represented our early journey, but we felt it was time for a change that would resonate more deeply with our customers and speak directly to the essence of what we offer,” said SocksXpress’ founder and director Rahul Gupta in a press release. “SocksXpress! is all about clarity, individuality, and self-expression. The name is straightforward, memorable, and captures our goal to be unapologetically all about socks, establishing us as a go-to brand in the category.”
 
The label aims to become the leading destination for socks enthusiasts in India and harness its new name to help it expand globally. SocksXpress will launch collaborative collections and new product lines which will all be available across the label’s current store network and direct to customer e-commerce store.
 
“Our goal is to make this transition as seamless as possible for our loyal customers while introducing SocksXpress! to a broader audience,” said Gupta. “This rebrand celebrates the community we’ve built and invites customers- both old and new, to join us in embracing their unique style.”