Balenzia launches second store in Chennai International Airport

Socks and accessories brand Balenzia has launched its second store within Chennai International Airport. Located at the airport’s Terminal 4, Domestic SHA, the exclusive brand outlet is located inside the airport’s retail segment.

“We are excited to bring Balenzia’s unique blend of style and comfort to Chennai International Airport once again,” said Balenzia’s head of strategy Shruti Gupta in a press release. “The opening of our second store here signifies our unwavering commitment to expanding our brand presence and ensuring our premium products are readily accessible to our valued customers. Chennai International Airport, being one of the busiest and most dynamic airports in India, is a crucial gateway to South India. This strategic location allows us to connect with a diverse and affluent audience, enhancing our brand visibility and fostering deeper connections with both domestic and international travellers.”
 
The outlet’s open façade showcases an inner wall covered in Balenzia’s signature bright, graphic socks. The main focus of the store is Balenzia’s licensed socks featuring characters such as Happy Potter, Mickey Mouse, and the Power Puff Girls among others. Performance driven styles also feature in the store, which is designed to tap into the high levels of foot traffic in the airport.
 
Balenzia describes itself as a leading manufacturer of premium quality socks for all occasions. The brand has access to over 70 licensed properties from media franchises including DC Comics, Warner Brothers, HBO, Cartoon Network, Disney, and Marvel.