Balenzia expands footprint with store in Dehradun

Balenzia, a leading socks brand has expanded its retail footprint with the launch of a new store at Jolly Grant Airport in Dehradun, Uttarakhand.

The new store will offer a wide range of premium socks, including casual wear, formal wear, and athletic wear.

Commenting on the expansion, Shruti Gupta, head of strategy at Balenzia in a statement said, “The opening of our store at Jolly Grant Airport aligns perfectly with our brand’s objectives of enhancing visibility and connecting with new customer segments.”

“With its high foot traffic and visibility, the airport provides an excellent platform for us to showcase our offerings and expand our reach to a broader audience, from adventure seekers to corporate travellers. We are excited about the opportunity to engage with the vibrant community of Dehradun and beyond,” Gupta added.

Balenzia has access to over 70 licensed properties including imagery from DC Comics, Warner Brothers, HBO, Cartoon Network, Disney, Marvel, and Playboy among others. The brand uses these licenses to create pop-culture inspired socks to cater to men, women, and children.