Baby Forest opens first Noida store in DLF Mall of India

Ayurvedic baby-focused personal care brand Baby Forest has launched a brick-and-mortar store in Noida to bolster its retail presence in the National Capital Region. Located in the city’s DLF Mall of India, the exclusive brand outlet also retails clothing and other lifestyle goods.

The new store is located on the third floor of DLF Mall of India in Noida’s Sector 18, according to Baby Forest’s website. The outlet is the brand’s third in India to date, following its launches in Bengaluru’s Phoenix Mall of Asia and New Delhi’s Select CityWalk Mall in Saket.
 
“Our new store in Noida brings the essence of Ayurveda closer to families,” said Baby Forest’s founder, Indian Retailer Bureau reported. “We aim to create a sanctuary where every product embodies the purity of nature, ensuring that each baby receives the gentlest care possible.”
 
The store’s interior has an earth toned colour scheme and curved surfaces add to its natural feel. Shoppers can browse Baby Forest’s range of skin and hair care goods as well as organic clothing and massage oils among other products.
 
Baby Forest was launched with the aim of bringing the knowledge of ancient Ayurvedic practices to mothers and babies to help improve their health and wellbeing. The brand draws inspiration from the ‘Kaumara-Bhrtya’ branch of Ayurveda, which pertains ‘Balachikitsa’, meaning the wellbeing of both child and mother, according to the brand’s website.