Azorte opens first store in Guwahati, holds Privé fashion show

Reliance Retail’s apparel and lifestyle retail chain Azorte has opened its first brick-and-mortar store in Guwahati to reach more shoppers in Assam. The business also recently debuted its new Privé collection with a fashion show.

“Guwahati, guess who just moved in,” announced Azorte on Facebook. “Azorte is here! New styles, new vibes- swing by and explore the latest international styles in store.” The outlet is located at Guwahati’s Christian Basti on GS Road.
 
Azorte has been focusing on expanding its brick-and-mortar presence across India in recent months. The brand announced its plans to launch two additional stores in Bengaluru and recently launched stores in Surat, Jamnagar, Vadodara, Hyderabad, and New Delhi.
 
Azorte also recently celebrated the launch of its new Privé collection with an interactive event. “The launch of Azorte’s brand new collection was a night filled with all things fashion and the vibes were definitely unmatched,” announced the brand on Facebook, sharing photos and videos from the event. Guests gathered to view the new collection, indulge in refreshments, and get inspired for the upcoming season.
 
Reliance Retail launched Azorte to cater to shoppers who follow international trends and have a youthful outlook. Just over a year ago, the business announced its plans to open between 200 and 250 Azorte brand stores across India. Reliance Retail first launched Azorte in 2022 and the brand also retails online on Reliance’s e-commerce platform Ajio.