Azorte launches store in Goa’s Madgaon (#1686462)

Reliance Retail‘s fashion retail chain Azorte has a new address in Goa as the business continues its rapid brick-and-mortar expansion across India. Located in Madgaon’s Sapna Grandeur commercial complex at Aquem Alto, the store retails a wide range of trend driven clothing and accessories. 

Azorte’s new store adds to its offline retail footprint in southwest India, the brand announced on Facebook. Inside the bright, open plan outlet, shoppers can browse youthful collections including garments for the winter and festive season and avail smart technology features. 

Azorte has opened a large number of brick-and-mortar outlets so far this calendar year, debuting offline in numerous Indian cities. Locations in which Azorte has recently opened outlets include Bengaluru’s Garuda Mall as well as Ranchi, Dehradun, Jaipur, Raipur, Udaipur, Jalandhar, Gorakhpur, Hyderabad, and Tirupati among others. 

The brand uses interactive social media initiatives to engage its customers. For the latest instalment in its ‘Azorte Edit‘ online styling series, Azorte partnered with fashion director Edward Lalrempuria to showcase casual styles using pieces from the label’s winter collections. 

Reliance Retail launched its Azorte retail concept in 2022, Livemint reported. The business caters to young shoppers who aim to follow international fashion trends and retails products for men, women, and children. In addition to its brick-and-mortar store network, Azorte also retails from Reliance’s multi-brand e-commerce platform Ajio.