Ayanika expands presence with store in Mumbai

Ayanika, a lab grown diamond jewellery brand has expanded its retail presence with the opening of its flagship store in Andheri, Mumbai.

The store located at Laxmi Industrial Estate will offer ready-to-wear designs along with bespoke lab grown diamond jewellery services allowing customers to create jewellery pieces based on their preferences, budget, and style.

As part of its marketing strategy, Ayanika has also onboarded actor Samaira Sandhu as its brand ambassador.

Commenting on the expansion, Nishank Chatterjee, chief marketing officer of Ayanika in a statement said, “We believe that jewelry is more than just an accessory – it’s a reflection of the individual. Our flagship store provides a space where customers can explore not only our curated collections but also work with our designers to bring their visions to life through customization.”

Samaira Sandhu added, “I’ve always been drawn to fine jewelry, and Ayanika’s collections are truly special. They combine artistry with elegance, and I’m thrilled to partner with a brand that values individuality and sophistication.”

Ayanika has plans to strengthen its retail footprint by opening stores both in India and international markets in the coming years.