Lab grown diamond jewellery brand Avira Diamonds has launched its fourth South Indian store to date in Bengaluru’s Jayanagar neighbourhood. The store launch was attended by Bollywood celebrity Bipasha Basu.
“A heartfelt thank you to everyone who joined us in the celebration, and a special shoutout to the gorgeous Bipasha Basu for gracing the event with her presence,” announced Avira Diamonds on Facebook. The store opened to the public clad in an elaborate rose archway and its interior reflects Avira Diamonds’ signature green and white colour palette.
Inside the exclusive brand outlet, shoppers can browse a selection of lab grown diamond necklaces, rings, and bracelets in both everyday and occasion wear styles. Avira Diamonds’ jewellery is designed and made at its facility in Chennai.
“The concept of earth-friendly diamonds instantly captivated me with its promise of sustainability and ethical sourcing,” said Avira Diamonds’ founder Suresh Jain, Indian Retailer Bureau reported. “As I immersed myself in understanding this innovative approach, I discovered its profound potential to revolutionise the industry.”
Avira Diamonds also counts stores in Chennai and plans to open an outlet in Pondicherry. The brand plans to launch a further 10 brick-and-mortar locations to its roster in the coming year.
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