Authentic Brands extends Champion eyewear deal with L’Amy America (#1686779)

Authentic Brands Group announced on Monday a multi-year extension of its partnership with L’Amy America for the manufacturing and distribution of Champion eyewear.

The New York-based management said the premium eyewear brand specialist will continue the design, manufacture, and distribution of Champion optical and sunglass products for men, women, and youth.

“The extended partnership with L’Amy America allows us to bring Champion’s iconic spirit of innovation and comfort to even more consumers across generations. Together, we’ll keep pushing the boundaries of design and performance in eyewear, staying true to Champion’s legacy while meeting the evolving needs of today’s active, fashion-conscious individuals,”
said Steve Robaire, EVP of Reebok and Champion, Authentic Brands Group.

Crafted with high-quality materials, Champion’s eyewear collections combine high-performance functionality with comfort, modernism, and sport-inspired design. Offering a diverse range of styles and specialty sizes, the collections are made up of 45% of offerings dedicated to men, 30% to youth, and 25% to women.

“Champion is one of the world’s most well-known, sport-lifestyle brands, and is leading the industry in digitally connecting with multiple consumer generations” said Stephen Rappoport, CEO of L’Amy America.

“We are so pleased to confirm the new partnership with Authentic and look forward to many more years of Champion growth.”

Earlier this month, Authentic Brands, which acquired the Champion brand from HanesBrands in October, signed a new licensing partnership with Orbico Group to grow and develop the Champion brand across Europe, the Middle East, and Africa.